From 1925 to 2007, Swiss Migros cooperative grocery stores ran a program to sell groceries from specialty built buses throughout Switzerland. It started with five rolling bus-stores in the summer of 1925 that must have felt more like market stalls according to the old pictures. In its hey days in the sixties, 144 rolling buses criss-crossed the Swiss landscape and enticed housewives up and down the land to shop close to their door step.
Under the title “Weisch-no” (remember?), on September 8, 2016, one Migros bus started its rounds one more time. It was a one-time revival tour under the heading “from us, from here”. The bus visited twenty of the previous stops throughout Switzerland on this tour and many of the original customers, now with their grandchildren, had a great time going down memory lane, shopping current products. Needless to say, the tour was a big success, but regretfully, Migros can’t be persuaded to start the buses again! For a little nostalgia, you can watch the 2:55 minute long Migros commercial video of the bus tour.