Karin Hirter, Designer of the Graubündel with Markus Dobrew (not pictured)
“Made by nature and crafted in the way of traditional crafts by the people of Graubünden, Graubündel makes every picnic an authentic and romantic experience”, says Markus Dobrew, Managing Director of Heimatwerk Zürich Oberland with a smile. He and design partner Karin Hirter, both professional designers, participated in the competition by Tourism Board Graubünden to develop a souvenir that could be produced with traditional methods within the region.
The board that boasts world-renowned places such as St. Moritz, Arosa, and Davos, had launched the search for a value-added souvenir for the discriminating tourist to sustain their best memories at home. The Graubündel pic-nic back-pack which can also be carried like a tote and spread into a blanket, couldn’t have better met the criteria!
“Pack your items into the Graubündel, tie them together and at the picnic site unfold the bag into a blanket with all the goodies spread out ,” read the instructions. Simple, functional and it works! Swiss hotels in and beyond the region have caught on and are purchasing the all-natural linen bag for their guests – and the guests purchase the Graubündel from their hotel as fast as they can be produced! Evidently an idea that has met the right time.
You can view the bag with many other traditional and contemporary, hand-made crafts in a changing display at the weaving mill and sales store of the Heimatwerk und Handweberei Zürich Oberland located in Bauma in the beautiful Tösstal, outside the city of Zürich. It is also where zou will meet the engaging designers, Markus and Karin, personally and have an opportunity to view a traditional weaving mill. https://www.heimatwerk-zuerioberland.ch.
To purchase the Graubündel worldwide for an authentic Swiss mountain and meadow picnic experience go to the official Graubünden Tourism website: at http://shop.graubuenden.ch/FanShop/artikel/detail/TDS00020010986964800?tt=cmtu92egi5i5edc1hi9lheqdc6